What is Analytics & Reporting ?

Analytics & Reporting refers to the systematic collection, analysis, and presentation of data related to your website’s performance and user behavior. It involves using various tools and metrics to understand how visitors interact with your site, which content resonates most, and how well your SEO strategies are performing.

Through Analytics & Reporting, businesses can:

  • Track Performance: Monitor key metrics like traffic, conversions, and engagement to assess the effectiveness of marketing efforts.
  • Identify Trends: Analyze data over time to identify patterns, user preferences, and areas for improvement.
  • Make Informed Decisions: Use insights gained from data to guide strategic decisions and optimize overall performance.
  • Evaluate ROI: Measure the success of campaigns and initiatives to ensure resources are being allocated effectively.

The Importance of Analytics & Reporting

Data-Driven

Understand the metrics behind your website’s performance allows to make strategic decisions.

Track Progress

Monthly reporting helps you visualize progress over time, identifying what’s working and what needs adjustment.

Optimize Performance

Insights from reports highlight areas for improvement to refine your SEO strategies for results.

Accountability

Regular reports ensure transparency and accountability, keeping everyone aligned on goals and performance.

Yatra Techie Analytics & Reporting Process

Step 1: Detailed Reports for Every Project

At the end of each month, we create three detailed reports for every project to provide a clear understanding of progress and performance. These reports highlight key metrics and actionable insights, covering different aspects of SEO for a holistic analysis and helping plan next steps effectively.

Step 2: SEO Report – Manual Insights

The first report, the SEO Report, focuses on providing in-depth and manually analyzed data. It includes keyword performance from Google Search Console (GSC) along with search volumes to identify trends. The report also maps relevant URLs to their keyword intent and page relevancy, guiding precise optimizations for improved search engine performance.

Step 3: Activity Summary in SEO Report

The Report includes a detailed activities perform during the month, such as On-Page SEO enhancements, YouTube optimization, and blog creation to boost visibility. Each activity is documented to highlight its role in achieving project goals, ensuring stakeholders understand the effort invested and it aligns with the project’s objectives.

Step 4: Looker Studio Report – Automated Insights

The second report is generated using Looker Studio, integrating data from GA4 and GSC for automated insights. It provides a detailed overview of website performance, including traffic trends and user behavior analytics. Combining this automated data with manual insights from the SEO Report helps clients make informed strategic decisions.

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Why Partner with
Yatra Techie ?

Tailored Reporting

We create customized reports that focus on your specific goals and KPIs.

Proactive Approach

We don’t just report numbers; we offer recommendations based on data to drive your strategy forward.

Transparent Communication

We believe in keeping our clients informed and engaged with detailed, easy-to-understand reports.